Strategic Communications

Communications strategy is the nucleus of our work at Finley + Bailey. It’s where everything starts – no project is complete without a meaningful strategy.  We look at strategy through a broad lens including goals, obstacles, market research, trends, competitive analysis, values, among other topics. We keep it simple, creating concise solutions to meet your needs. We approach every project with fresh eyes and ears.


We look at strategy through a broad lens including goals, obstacles, market research, trends, competitive analysis and values.


By doing the research and the resulting strategy, we create the necessary guardrails to keep the work on-task and measurable – and to keep your team from shiny object syndrome. Strategy creates focus, accountability and measurement. It is foundational to executing a plan with efficacy.

Strategic Communications Services

Whether you’re building a comprehensive plan from scratch, or just need to strengthen an existing plan, or you are dealing with a crisis, we can help. Here are the services we do really well:

  • Public + media relations
  • Crisis communications
  • Strategic counsel + planning
  • Messaging architecture
  • Asset review + refinement
  • Community engagement
  • Stakeholder + constituent relations
  • Reputation management
  • Corporate social responsibility
  • Executive communications + positioning
  • Content + editorial strategy
  • Internal communications
  • Corporate communications
  • Ongoing press engagement + media pitching
  • Press tours + media training
  • Events + awards